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Why the Apple textbook program will never work

Why the Apple textbook program will never work - Apple stirred up a lot of folks with the recent entry into the school textbook business. The combination of the new iBooks 2 app for the iPad, the iBooks Author app to create interactive textbooks, and partnership with major textbook publishers have cemented Apple’s foray into the major publishing venture that handles textbooks. A lot of analysis has already examined this effort to determine how likely it might be to become a major factor in the textbook industry. All complicated reasoning aside, there is one simple detail that guarantees school districts cannot ever participate in the Apple textbook program.

credit: zdnet

My colleague Ed Bott has done a thorough job tearing apart the Apple licensing agreements and technical details that turn the iBooks textbook program into a “mind-bogglingly greedy and evil license agreement”. He’s also looked into the overlooked fact that Apple has quietly shot down the defined ePub standard through its implementation. It is worth checking out the following coverage to get a thorough understanding of what Apple has undertaken, and how it affects all of those participating in the new textbook business.

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